Usability Your goal when creating your website is that anyone can access your content. Hence ensure that the average user can use it. Simplify your website usage as most of your visitors are not coders. Websites that are simple to utilise have a higher probability of gaining clients’ interest and promoting business. Usability can be…
How Does Web Hosting Affect SEO?
Loading time When a page takes a long time to load, it indicates a problem on the web host’s end. Slow websites have a high bounce rate that directly affects their search engine ranking—the lower the SEO ranking, the lower the conversion rates. When the conversion rates are low, the sales will also be low.…
What You’re Doing Wrong with Your SEO Strategy
Not knowing your audience One of the basic principles of SEO is understanding your target audience. This means that you should know your audience entirely because SEO is the customer’s voice. You might have known your target audience and interacted with them, but you don’t understand how they behave in their market. Also, if you…
When and How to Incorporate Interactive Content
Interactive content is produced with the purpose of engaging viewers by making them interact with it. Thus, it requires active participation, and it empowers the individual to be more just a passive viewer or reader. What’s the Importance of Interactive Content? Interactive content attracts and engages the user. It grabs the user’s attention more effectively…
Why Your SEO May Not Be Working
Have you noticed that your search engine optimisation strategy is not working? Have you been trying to get your website or articles on the first page of Google with no luck? Unfortunately, there are several reasons why your SEO may not be working. Website design Has your website been designed for all devices? Was your…
How to Identify Your Competitors
Every business in the world has competition, no matter whether it’s a small or large business. As a business owner, you should know who your competitors are, what they are providing and how different it is from what you’re doing. But, sometimes, just knowing who your competitors are isn’t enough. There are two groups of…
How to Analyse Your Campaign Performance?
Establish your key metric based on your campaign objective Every marketing campaign has a purpose, such as building brand awareness or generating leads and conversions. Based on the specific goals that your campaign has, identify your key metrics. Your metrics can be clicks, impressions, conversion rates, leads or average engagement. Conversion tracking If your campaign…
How Are Infographics Used in Digital Marketing?
Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics. The Purpose of Infographics Is To: Display market research Simplify information and concepts Show the benefits of products and services Raise awareness You Can Use Infographics in the Following Ways: To tell a visual story Just like blogs…
WHAT ARE THE DIFFERENT TYPES OF BRAND STRATEGIES?
A brand strategy is a long-term plan for a brand to achieve specific goals. For a brand strategy to succeed, the business needs to choose the suitable method to follow to achieve its goal. There are different brands strategies types that a company can choose from, including: Individual branding This brand strategy uses an individual…
What Makes An Effective SEO Strategy?
You are responsible for redoing the company’s website, and it includes search engine optimisation (SEO). You realise it might not be as easy as you thought, and now you found yourself here, asking what makes an effective SEO strategy. How do you do that? Keywords Every search engine optimisation (SEO) strategy…