Website speed is very essential when it comes to user experience. If your website is loading slowly, then this can have a great hit on your traffic. Also, nowadays, search engines tend to favour websites with high loading speed. With this, it is clear that you need a website that loads fast to improve…
Category: remarketing
Ways to Keep Productive When Working from Home
Remote working is a double-edged sword – it can be enticing because of the freedom and flexibility it offers. However, it can create wide flexibility making it a challenge to establish boundaries. So, considering the various challenges, how do you ensure success at remote working? Create a Designated Workspace You may be inclined to think…
How Rebranding is Not Always Effective for Your Brand
Business branding is a strategy and not a short-term fix for immediate issues your business may be facing. A strong and hard business fact is NOT EVERY rebranding effort is effective. Business branding is what you do so that your customers will know who you are and what you do. Constant rebranding can lead to…
Retargeting Your Audience with Instagram Ads
Unfortunately, a customer’s path to purchase is rarely straightforward. They may take weeks, if not months, revisiting your website before finally making a purchase. Therefore, marketers need to get creative with ads to give prospective customers a better incentive to go back and buy. That’s where retargeting ads come in. Retargeting ads are an online…
How To Create The Perfect Landing Page
Landing pages are generally used as a stand-alone page online which an audience is redirected to after clicking on an ad, link or email. When your audience ‘lands’ on your page, you need to ensure the messaging, layout and content grabs their attention. Visuals and Content The main goal of a landing page is to get…
The Importance Of Well-Designed Email Marketing
Why are EDMs, or email marketing, so popular for getting your message across? It’s because as consumers, we are more and more time-poor. We hardly have time to sit around and read an email full of tips, tricks and methods that are proven to increase your ROI or see any results through marketing techniques. The reason…
Difference between In-House and Agency Content Marketing
There are three (3) major differences between in-house and agency content marketing. Those differences are time usage, expertise and cost. Each difference will be examined individually although, in the real world, they are completely intertwined aspects of content marketing. Time Usage You are a business owner considering doing content marketing on an in-house basis. Creation of…
How to Measure Your Web Traffic
Web traffic is an important metric for measuring the performance of your website. It demonstrates the number of people that are visiting the pages of your website on a daily basis. You need your web traffic to be as high as possible as it is a sign that your advertising and marketing efforts are paying…
Using Pre-Designed Templates to UP Your Social Media Game
Social media is an important marketing avenue for both small and large businesses. It offers an ideal space for them to advertise their products to a wider audience. However, the catch is that you need to remain consistent with your social media posts. If you aren’t posting regularly then you will have a hard time…
How to Turn Web Traffic Into Conversions
Web traffic is important for gauging the performance of a website. However, if you are not making conversions then this web traffic, it’s no use to you. The aim of a business website isn’t just simply to expose its products. You want to turn the people visiting the website into buying customers as this helps…