- Faster loading speed
If there is one thing that annoys many people, it’s a slow page. Users prefer pages that load in less than three seconds, and once they load, the page should be as fast. Page loading speed has been an established and known ranking factor. If your page loading speed is fast, the odds of getting ranked well in search engine results is high. In the past years, Google’s message has been fast-loading pages are favoured in search results.
- Reduced bounce rate
How quick users leave your page is monitored by Google. Google pays attention to user behaviour regarding entry and exit points for a website. If users leave immediately, it signals that the content they were looking for is not on your site or relevant to them. Due to this, your ranking will be affected negatively. The ranking will be positively influenced if the design is responsive and easy to navigate. Bounce rate is linked to time on site.
- Site usability
Users need a site they can use, navigate, and answer the queries they are looking for. Responsive web design leads to a positive user experience; hence people will take more time on your site. This will result in them sharing the information with others, increasing traffic. The more traffic you get, the better the chances of having a higher ranking.
- Less duplicate content
Google doesn’t favour or like duplicated content. You need to be original with your work. If you publish copied content, your ranking will be affected negatively.
- Social media
A responsive web design has social sharing features that help users share your content with others. The sharing of content will boost your traffic. Social media will not directly help improve your ranking. However, it will help you reach a new audience. A bigger audience interprets more engagement and traffic, which doesn’t go unnoticed.
Is your website unresponsive? Would you like to know how to gain more traffic? The SEO experts at Anchor Digital are here to help! Visit our website or contact us for more information.