Personal identity is what makes you unique the same applies to branding. The brand identity is what distinguishes your brand from the rest.
The big question you might be having is how to make sure that you maintain a consistent brand identity. Your need to maintain a design that easily reflects your brand.
When someone comes across your designs, they should be able to link it to your brand. The following tips will help you to create a design that reflects your brand.
- Understand Who You Truly Are
This is the first step towards creating a strong brand identity. You should clearly define who you are, your values, your mission, your unique position, and your brand voice.
These are crucial elements that make up a great brand identity. Make sure that you understand each of these and how to portray it.
- Develop Your Brand Design
The second step is to start the actual design that reflects your brand. In this step, there are several key elements that you will need to work on to succeed in creating a consistent brand identity.
Some of these include
Typography – The font you use in your branding materials says a lot about your brand. It should also be consistent across all your marketing and branding materials.
Colour palette – People have a deep connection with colour and therefore the colours you use for your brand design will either make or break your brand.
Choose your brand colours exclusively so that your customers can perceive your brand in the right way.
Shapes – This is another element about brand identity that you should consider. There are several shapes that you can use in your logos and designs. Round or square shapes are the most common and customers perceive these differently.
When you pay attention to these key elements, it’s time to apply them in designing your brand identity. You can apply these in designing your logo, your website, the products, marketing materials etc.
The key is to be consistent in all these. It will make it easier for people to identify and connect with your brand easily.
Sometimes the brand design and branding task can be overwhelming but you don’t have to do all these by yourself thanks to Anchor Digital. They are a team of professionals who are ready to help you in digital marketing, branding, and design. Contact Anchor Digital for more details.