SEO is evolving every day, with new strategies surfacing and others becoming redundant. This requires all marketers to be flexible in adapting to these changes. One such change is the creation of long content, which appears to be ranking higher and attracting significant traffic.
There are several SEO benefits of long content over short content. If you’re confused about whether to create short or long content for your website, then this article will help you make an informed decision.
Research shows websites which appear on the first page of Google have long content. It is important to note Google does not merely consider the word count of a website when it ranks websites, rather there are other content aspects which Google considers.
Longer Content Gets More Backlinks
There is a high probability long content will get more backlinks, which improves site ranking as well as traffic. The trick behind this is that longer content tends to be very useful, links to other sources of information, is full of value and provides readers with actions to take.
Users also want to get information in one place without browsing countless webpages. Therefore, with long-form content often comprehensively covering a certain topic, a reader is likely to get all the information they require to make a certain decision from this one source.
Short-form content is written with no comprehensive coverage. Though these do attract readers, they are likely to click away within a very short time. This will not translate well to the search engine and this can have an impact on ranking.
BackBrain Algorithm Favours Longform Content
BackBrain is a factor used by Google to rank websites, specifically, which uses Artificial Intelligent to rank content in search engines. The algorithm favours long-form content as it tries to understand the search queries to provide relevant keywords.
On the other hand, it would be very difficult for the AI algorithms to learn with limited content available, thus making long-form content once again a better choice.
Creating Long-Form Content
It is a challenge to create long-form content regularly. Most marketers are not able to keep up with this huge demand. However, it is worth the effort. Things that make long-form content include:
- Value
- Comprehensiveness
- Dwell time
- Effectivestructure
- An effectivemeta title and description
Do you want to succeed in your advertising efforts? Find a helping hand such as Anchor Digital. They are specialists in content marketing. Contact Anchor Digital today for more information.